Abi Grise Morgan, Copywriter

Ads for' Benchmark Bank

‘Neighbors Have Your Back’ for Benchmark Bank

Benchmark Bank has been family-owned and operated in Texas since 1964 - a huge selling point to their affluent customer base that wouldn’t trust just anybody with their finances. I’ve written for Benchmark for about three years now. Dozens and dozens of ads. And I have them all here on this page. Because, like a campaign, they’re all centered around a singular idea: Benchmark treats you like a neighbor. Because they are your neighbors.

BMB_endframe.jpg
Screen Shot 2018-01-06 at 7.30.34 PM.png

Guess who?