I’m proud to say BizCom Associates, a PR agency with a focus on franchising, has been my client so long I’ve helped them rebrand twice. The second rebranding came after they acquired Brand J, a franchise lead gen and content agency.
PR has changed dramatically through the years, as the lines between PR, marketing, and advertising overlap. Many of their competitors have taglines something like “We’re full service PR!” “Holistic marketing blah blah!” or, my personal favorite “We’re a PR agency, but, like, innovative!”
To stand out from the crowd, they needed a unique POV… on unique POVs.
Enter: the theme of a kaleidoscope.
Much like a kaleidoscope, every person has a unique way of interacting with a brand. BizCom tailors PR strategies to ensure a franchise’s brilliance shows through at every turn, building audiences that love to love their brands because they value their perspective and insight.
