Blogs For Dialexa, an IBM Company

Since 2021, I’ve helped Dialexa with many things: branding identity, self-promotion, and most frequently, thought leadership. Dialexa is a digital product development consultancy. Roughly translated into English: “they help companies create technologies”. Much of their work is—no surprise—highly technical. Meanwhile, their target audience are c-suite leaders at companies that may not be digital natives. In order to reach them, they need a translator: me.

I’ve helped maybe 40 Dialexans author thought leadership pieces. As a sounding board and thought organizer, ghostwriter, editor… or some combination of those things. And at all times, I’m a strategist, looking at the article through the perspective of a CEO who wants to know if this read if worth their time—because they don’t have much to spare.

My most notable (and lengthy) project was ghostwriting and editing Dialexa’s first ever e-book manifesto, topping out at ninety pages. Initially, the authors asked me for help writing a single blog post, but the further we dug into the content, the clearer it was Dialexa had an unprecedented perspective to share. This book is far more than an email magnet — it builds real credibility by delivering actual value: diagnostic tools, solutions, and food for thought.

Ebook

Thought Leadership