Most house flippers compare private lenders purely by rate. The trouble with chasing rates is that most private lenders actually make their money selling your loan to other, larger banks on Wall Street. Ergo, when Wall Street tumbles, loans do not get approved. Or the rates change last minute before a deal goes through, eating up the profits. Residential Capital Partners is a balance sheet lender, meaning they hold the loan on their own books. The trouble is, their rate—while constant— is often higher than other lenders’.
The following articles are only a small piece of the puzzle of the solution I created for ResCap. They’re all part of content journeys, including emails, social posts, and downloads educating Residential Capital Partners’ enormous database of flippers how the business of private lending itself works, and why how your lender makes money matters to your bottom line.
