'The Way Forward is You' Texas Health

Texas Health Resources is the third largest employer in Dallas-Fort Worth and home to 27 hospitals, 80 outpatient facilities and 250 other community medical access points.

To navigate healthcare can feel like it requires a PhD – a far cry from patients’ experience with other industries, where they can find information and products near-instantaneously. So Texas Health bravely restructured their organization to prioritize technology and the consumer experience. Then came the hardest part of all: helping their workforce embrace the change.

Texas Health Resources needed more than break room posters. They needed a movement. One where every one of their 24,000 employees played a part. We created a campaign that gave employees a sense of ownership over the movement, which included portraits of employees with an empowering, unifying rally cry: The Way Forward Is You. (Yup, that’s me.)

But people fear change. For the message to be understood, synthesized, and converted to action, Texas Health Resources’ employees also needed to see their leadership team take the stage and communicate their ideas with confidence and poise.

Movements need stories. Stories need storytellers. In Texas Health Talks, five executives literally took the stage to explain and generate excitement around new initiatives. We orchestrated the event at Texas Health Dallas Hospital and recorded each “talk” to distribute to employees — after I heavily edited their speeches, of course.

Teaser

Screensavers/Posters

Bottom’s up!

Screensavers

Intranet Promotion

Texas Health Talks

Event Program

Editor’s Toolkit

Texas Health has a team of staff journalists covering internal news. I wrote these guidelines to help them infuse their reporting with the mentality of “The Way Forward is You”.